cafe menu planning & coffee drink creation

When creating a coffee menu, it may seem simple from the outside, but there’s more to it than meets the eye. Before diving into logistics and pricing, the key is to determine your beverage list and the flavors you want your coffee drinks to have. This can be broken down into two main categories:

Beverage Choices – Consider what coffee drinks you want to offer. Will you keep it simple with drip coffee and espresso drinks, or will you offer more unique options like nitro cold brew and pour-over? Make a list of the exact drinks you’ll be serving.

Coffee Flavors and Types – Specialty coffee offers a wide range of natural flavors and types, from sweet black cherries to tart apples, smooth caramel, and tree nuts. You also have the option to roast the coffee for a rich and deep flavor or go for a lighter and brighter profile. As the coffee shop owner, you have control over the taste of your drinks through the coffees you select.

When creating a coffee menu from scratch, start with the basics such as drip coffee, espresso drinks, pour-over coffee, decaf options, and cold coffee.

Once you’ve decided on the drinks, consider the flavor expectations by identifying your style, deciding what you don’t want to sell, and exploring what coffees or tastes are not offered in your area. This will help you tailor your menu to meet the preferences of your customers.

Determining the best coffee options for your menu involves deciding between blends and single origin coffees, as well as choosing the right roast level.

Single origin coffees offer diverse flavors and appeal to both casual and adventurous coffee lovers. They are great for pour over bars and secondary espresso options.

On the other hand, coffee blends provide consistent flavors that appeal to the average customer, making them ideal for standard espresso or drip coffee offerings.

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