About impossible coffee
Coffee is a frustrating mystery. It begins as the tiny seed of a fruit grown halfway across the world, shaped by countless hands, environments, and decisions before transforming into the cup of coffee we all love. At Impossible Coffee, we embrace this mystery and enjoy the challenge of the never-ending pursuit of perfection, finding joy in the endless pursuit of mastery.
We’re here to make coffee more accessible for everyone. In an industry often filled with gatekeeping and misinformation, we’re an open book. Impossible Coffee is a resource for coffee brands and professionals who want to learn and grow in their experience, regardless of their background, taste preferences, or level of expertise. Through hands-on consulting for new cafes, curating the right espresso and coffee equipment set-up, inclusive barista training, or expert espresso equipment repair service, our focus is supporting those who share our passion for great coffee.
We’re not just about getting espresso machines and coffee equipment to work; we’re about delivering your coffee in the best way possible. We’ll be the support system that helps your cafe or brand shine.
With over a decade of experience watching cafes succeed, stumble, grow, or fail; we’ve learned what works and what doesn’t. We’re the collaborators and creators who know the things you might not know—yet.
Perfect coffee might not be possible, but that doesn’t stop us from trying—and Impossible Coffee is here to help you try too. Whether you’re a seasoned coffee professional or starting to realize your dream of owning a cafe, we want to be your partner in this pursuit, because coffee is for everyone.
Meet the Impossible Coffee Team
Tyler Liedman
He/Him/His
Founder + Visionary
Tyler’s coffee career started in 2008 as a barista at various coffee spots in his hometown of St. Paul, MN. What began as a part-time job to support himself after college quickly transformed into a lifelong passion for cafe culture and the world of coffee. At 24, he opened his first cafe gaining firsthand experience in running a coffee business from the ground up. During his years as a barista and cafe owner, Tyler witnessed the industry shift from a focus on dark-roasted, big-box coffee to a culture of precision, innovation, and craftsmanship.
Tyler then joined the team at True Stone Coffee Roasters working his way up to serve as the Director of Coffee. This role allowed him to self-pursue coffee knowledge and refine his skills and technique. Over his near decade there, Tyler’s drive took him deeper into the intricacies of coffee—roasting, training, agronomy, science, and equipment—while traveling the world, competing in US Coffee Championships, and learning from coffee professionals across the globe.
He also became a passionate advocate for barista education and development, working with the Specialty Coffee Association to train professionals across the United States. Through this journey, he recognized the gaps in the coffee industry, particularly in areas beyond roasting and cafes—such as equipment service and reliable barista training—which inspired his next venture.
In 2020, Tyler founded Impossible Coffee to address these underserved areas in the coffee industry. His mission was to provide coffee businesses and professionals with the tools and knowledge required to thrive, focusing on end-product quality rather than just functionality. Tyler believed that while roasters and cafes excelled in their respective fields, the crucial middle layer—service, education, and equipment—needed more attention.
Impossible Coffee was created to become a resource, connecting businesses to tailored solutions that elevate the entire coffee experience. For Tyler, coffee is more than a career; it’s a lifelong pursuit of curiosity, community, and innovation.
Jamie Liedman
She/Her/Hers
Director of Marketing
Jamie is an adamant adventurer, Marketing mastermind, and general ray of sunshine floating around Impossible Coffee. After graduating from the U of M with a Strategic Communication + Marketing degree, she lived abroad in South Korea, London, and Mexico for about 6 years before moving back to good old Minnesota.
She has spent over 13 years in the corporate Marketing industry and has a specific passion for SEO, Content Marketing Strategy, Website Development + Architecture, and Data Analytics. She is elated to be a member of the Impossible Coffee team to help expand its reach beyond the Midwest, find new creative routes of marketing in this sphere, and spread the word about relationship-based coffee equipment, education, and consulting services.
Currently pursuing an Executive MBA program, Jamie is ecstatic to bring her business knowledge and insight to the Impossible Coffee team!
Kiki Laing
She/Her/Hers
Accounts Manager
Kiki brings over a decade of experience in the service and hospitality industries to her role at Impossible Coffee, where she’s developed a strong foundation in client relations. Having experience in different restaurants, salons, and cleaning companies throughout the twin cities, she sought something more fulfilling and purpose-driven in her work.
Drawn to the world of specialty coffee, Kiki immersed herself in learning more about espresso machines, premium coffee equipment, and the craft behind a great cup of coffee. Her enthusiasm for the technical side of coffee fuels her commitment to helping coffee shops enhance their offerings through quality equipment and exceptional service.
Kiki is passionate about expanding Impossible Coffee’s reach across the Midwest, where she sees a vibrant coffee culture with shops eager for high-quality service and support.
Rachel St. Clair
She/Her/Hers
Development + Outreach
Rachel’s coffee journey began in 2019. She started at Caribou Coffee where she developed a passion for drink building and found excitement in the flow of high-volume cafe work.
She was hired at Wild Grind Coffee in 2021 and soon after was offered a leadership position. Being green to the specialty coffee space, she spent her early days on a mission to learn and further develop her coffee skills in order to help guide the new cafe towards success. In her 4.5 years running Wild Grind Coffee, Rachel wore many hats; barista, manager, menu developer, events coordinator, head of social media… at the heart of every role she played was a deep love for building community, creating a meaningful space to gather, and of course, making yummy coffee! From her first day behind the bar until the cafe’s closing in late 2025, she had the incredible opportunity to see herself grow as a coffee professional and member of the community, in tandem with the cafe’s growth into a bustling South Minneapolis hub.
What fuels her desire to continue building a career in coffee is the invaluable community that comes with it. Now at Impossible Coffee, Rachel is working to expand our education program and grow our community involvement. Additionally, managing our Homie program and social media!
Charles Hilton
He/Him/His
Equipment Technician
Charles’ career in coffee started in one of New Orleans’ first specialty shops back in 2009. He enjoyed it so much that he continued working as a barista for the next 15 years!
As an avid “taker aparter” as a kid, it was only a matter of time before he took a screwdriver to an espresso grinder to figure out how it everything worked. Working on that very first grinder led Charles to pursue espresso tech work in New Orleans and now, two years after moving to the Twin Cities area, joining the Impossible Coffee crew as an Equipment Technician.
Charles is already impressed by the scale and scope of the Twin Cities coffee scene and is excited to immerse himself while helping coffee shops keep their equipment singing!
Watch Impossible Coffee on the Folly Coffee Podcast
Impossible Coffee Stats
Years in Specialty Coffee
Number of Cafes Opened
Years as Authorized SCA Trainer
Baristas Trained
Lattes Consumed
Connect with us today!
Phone
(651) 300-0329
Impossible Coffee
Founded in 2020, Impossible Coffee aims to make coffee accessible to everyone. Making the perfect cup of coffee is impossible, but the pursuit is beautiful.
Service Layer Member
Impossible Coffee is a proud member of Service Layer, an independent network of local coffee technicians.